Ethiopia Sugaring: Can Samsung’s youth strategy compete with Huami OV in the mid-range market?
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Samsung Electronics Samsung Galaxy A series new product launch conference in China was held in Xi’an, Shaanxi. This mid-range smartphone specially customized for Chinese young people aims to win the hearts of young Chinese users with its outstanding performance experience, fashionable and trendy color design, and advanced cutting-edge technology.
Compared with Chinese competitors who are struggling in the mid-to-low-end market, Samsung’s main battlefield for many years has been its two high-end flagship series, Galaxy S and Galaxy Note. However, in the high-end flagship market, Samsung’s competitive pressure does not lie with Apple, but with Chinese manufacturers such as Huawei. The strong promotion offensive of these domestic mobile phones is attracting more and more users.
But in order to turn around in the Chinese market, Samsung Electronics adopted a variety of methods in 2018. First, it will reorganize the organizational structure of the Chinese market to adapt to competition; secondly, it will implement a localization strategy on products and services and strive to get closer to Chinese users; and thisET Escorts once again adopted a “cost-effective” strategy in an attempt to achieve a breakthrough in the young market.
Can Samsung’s “Youthization” strategy succeed?
The cost-effective Galaxy A
The previous three Ethiopia Sugar Daddy stars just held the Galaxy S and Note series launch conference. Only then can we make a big show of it, but this time, at the Anyuan Gate in the ancient city of Xi’an, the ancient towers and mobile phones full of technology and fashion elements complement each other, and Samsung gave the glory to Galaxy A
Samsung Communications. It is promoted that the new Galaxy A series is a mid-range smartphone series specially released for China’s “millennials” to meet their diverse needs for smartphones in photography, social networking and personalization. Among them, Galaxy A9s is Samsung’s flagship smartphone. The first rear-mounted four-camera mobile phone, it has product configurations comparable to mainstream flagships, ensuring that users can enjoy an all-day high-performance experience. Galaxy A6s, specially customized for Chinese consumers, not only has an outstanding machineEthiopia Sugar can be experienced, and the more fashionable and trendy mutation color appearance design highlights the unique taste and personality of young consumers. Samsung said that in the new Galaxy A series products use a number of cutting-edge technologies.
“Nowadays, mobile phones have become the link between users and the world, especially young Chinese consumers who attach great importance to mobile phone photography, entertainment performance and appearance design.” Koh Dong-jin, president of Samsung Electronics’ Mobile Communications Division, said: “Samsung has a deep understanding of the needs of young consumers and has specially brought them the Galaxy A9s with four rear cameras and the Galaxy A6s with a stylish design. More young consumers can easily feel the charm of cutting-edge technology. Samsung will also meet the segmented needs of more consumers with a faster innovation speed. ”
Compared with its Chinese competitors, although Samsung’s move came a bit slowly, it is not too late to make up for it. In the international market, the most intense competition should be in the 1,000-1,500 yuan market, and in this market, This is the main battlefield for Huawei and Xiaomi to compete for young users. In the past two years, with the evolution of the market, these manufacturers have begun to shift the focus of competition to the mid-range market of 2,000-3,000 yuan. An obvious feature of these markets is that these young people. Young users not only care about the price of the mobile phone, but also the performance configuration and appearance of the mobile phone. Therefore, most of the mobile phones released by international mobile phone manufacturers in this price range emphasize configuration performance (related to games) and appearance. Highlight photography performance,Highlight the richness of color. Moreover, in order to attract the attention of young people, most of them also invite popular and influential celebrities to endorse their products.
For Samsung, the high-end positioning and price of Galaxy S and Note make young people shy away from them. Many young people either buy Apple phones at low prices or choose cost-effective products from Chinese brands. Samsung has also “cut prices” to attract young Chinese users. It released the Samsung Galaxy S light luxury version on May 21 this year. However, this phone uses a slightly outdated mid-range configuration, and the price is as high as 3,699 yuan. Obviously it is not the “dish” of the young people in the world.
Perhaps the constant setbacks have made Samsung realize that the Chinese market is no longer the market it was five years ago. At that time, Samsung mobile phones were making waves in the Chinese market. Now, the emerging international mobile phone manufacturers have already acquired Samsung. Become the new favorite of Chinese users.
Therefore, this time Samsung has adopted a very down-to-earth approach to positioning the Galaxy A, both in terms of product and price: applying the cutting-edge technology and design used in high-end flagship products to the Galaxy A. As well as powerful configuration and very competitive price.
In terms of configuration, both Galaxy A series phonesET Escorts are very competitive. Galaxy A9s is Samsung’s first mobile phone with four rear cameras, from a 24-megapixel main camera with a large aperture of F1.7 to an 8-megapixel 120-degree super wide-angle camera, ranging from 100 ethiopia-sugar.com/”>Ethiopians Escort From a 0-megapixel telephoto lens to a 5-megapixel depth-of-field camera, Galaxy A9s can produce imaging results comparable to professional research standards. In addition, Galaxy A9s is also equipped with intelligent scene recognition function, which can easily identify 19 scenes including food, portraits, flowers, etc. when shooting. In addition to innovation in photography technology, Samsung Galaxy A9s is also equipped with a powerful processor, 6GB running memory, standard 128GB storage and up to 512GB storage space, and a 3800mAh large-capacity battery. The front and rear cameras of Galaxy A6s use full dual-core fast focusing technology, with 24 million photosensitive units. They are also equipped with intelligent scene recognition performance, which can identify six major scenes such as portraits, food, and scenery. In addition, Samsung Galaxy A6s has also specially introduced a one-handed video shooting mode. Galaxy A6s is also equipped with a 6-inch (5.9-inch) large screen, Snapdragon 660 processor Ethiopia Sugar Daddy, 6GB running memory and supports up to 128GB storage space to meet users’ daily entertainment needs such as audio and video, games and so on.
From the outside, the Galaxy A series comes in rich colors. Galaxy A9s is released in three colors: caviar black, lemon blue and bubble pink; Galaxy A6s is released in four color versions: salang black, koi red, flower and wood blue and flower fairy purple.
From a price point of view, the Galaxy A series prices are quite competitive. Samsung covers the price range of 1500-3500 with these two mobile phones. Especially the pricing of Galaxy A6s may become a dark horse in the thousand-yuan phone market. The configuration of Galaxy A9s is the mainstream 6GB+128GB, and the wholesale price given by Samsung is 3,499 yuan. The wholesale price of the Galaxy A6s 6GB + 64GB version is 1,799 yuan, and the wholesale price of the 6GB + 128GB version is 2,199 yuan.
Grab the mid-range and compete with Huami OV?
Since 2017, international mobile phone manufacturers have begun to work hard in the high-end market, aiming to obtain greater profit margins, especially with the success of Huawei, let Xiaomi, OPPO, and vivo also see hope. Moreover, these high-end market shares are, in a sense, the result of Samsung giving them up.
The release of the Galaxy A series of mobile phones means that Samsung is making “downward” efforts in the mid-range market. Samsung goes “downward” to win over Huami OV’s basic disk, while Huami OV goes “upward” to encroach on the territory ceded by Samsung. Both sides are bound to win.
Of course, the current situation is not conducive to Samsung, but this does not prevent Samsung from abandoning the Chinese market. Regarding the Chinese market, Koh Dong-jin, president of Samsung Electronics’ mobile communications division, has always had great hopes. Ko Dongzhen said in an interview that the Chinese market is one of the most important smartphone markets in the global market for Samsung. In order to achieve the reversal, Gao Dongzhen has been coming to China almost every month for the past two or three years, and he has traveled to various regions of Samsung China to communicate with users in person and listen to their voices. Over the past two years, although the speed is slow, the market share of Samsung mobile phones in China has begun to increase little by little.
Gao Dongzhen has been strongly promoting the localization strategy of Samsung Electronics. In his view, combined with the reality of the Chinese market, Samsung mobile phones will never be able to make a comeback in China. This time, the release of Galaxy A is the most direct manifestation of the localization strategy. According to Samsung, the launch of the latest innovative technology on the Galaxy A series mid-range products is the result of Samsung’s communication with channel partners and consumers 10 months ago. The Galaxy A6s is a product designed and designed by Samsung China employees based on the Chinese market.sign, develop, test and have childrenEthiopia Escort‘s products are “homegrown” products from China.
But in the mid-range market, OPPO and vivo have always been important players. In the past two years, Huawei has been having a great time with its little brother Guangrong. For this purpose, Huawei has also established a new nova brand, which specializes in mobile phones in the 2,000-3,000 yuan range. In the 3,000-4,000 yuan range, Huawei’s P20 has become a mainstream model in this price range after its price reduction, and has become a popular model along with OPPO R17 and vivo X23. Therefore, when Galaxy A enters this market, it seems to have no future other than meat betting.
International Data Corporation (IDC) recently released the global smartphone market data report for the third quarter (Q3) of 2018. The report also gives a ranking of the top five global smartphone manufacturers in Q3 based on shipment volume: Samsung still ranks first with a total sales of 72.2 million units, Huawei and Apple ranked second with 52 million units and 46.9 million units respectively. Third, followed by Xiaomi and OPPO.
IDC believes that from a product perspective, the Galaxy Note 9 has been successful. However, the challenge facing Samsung is its failure in the mid-range and low-end.
Therefore, Samsung has devoted a lot of effort to Galaxy A, hoping to gain the interest of young people. At the Xi’an press conference, Samsung not only invited many channel manufacturers to attend the press conference, but also invited many Internet celebrities to conduct live video recordings. These methods are obviously learned from Chinese manufacturers.
For Galaxy A, the road is long and long.
This is also a challenge that Samsung must face. Now that it has lost the support of Chinese users due to strategic mistakes, putting down your body for a “physical game” is not a strategy for learning and accumulating combat experience. Galaxy A focuses on cost-effectiveness. From a product perspective, it is on the right track. From a strategic perspective, it is heading in the right direction. Therefore, persistence is crucial. Only if Samsung lowers its profile and dares to compete head-to-head with Chinese manufacturers in the mid-range market will it have a chance to win the market.
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Specializing in the acquisition of Samsung Qualcomm CPU, low price 2021-04-14 19:04:16 Recycling of Samsung Qualcomm CPU in large quantities Recycling of Samsung Qualcomm CPU in large quantities Recycling of Samsung Qualcomm CPU Recycling of Samsung Qualcomm CPU, acquisition of Samsung Qualcomm CPU, Shenzhen Diou Specializing in the recycling of Samsung Qualcomm CPUs, Zhao Sheng: *** QQ: 764029970//1816233102 welcomes calls when goods are available. Specializing in acquiring Samsung Qualcomm CPUs at low prices 2021-03-10 17:45:41 Women’s favorite Samsung pink GALAXY Note is on the market Women’s favorite Samsung pink GALAXY Note is on the market Mobile Home Information Center News on April 9, Samsung has always released The habit of pink classic models, now this ET Escorts color is also used on GALAXY Note, which will be launched in the near future. Listed in Hong Kong, priced at 59982012-04-13 18:49:11 How to set up the BLE connection of Samsung S5? 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Can anyone help me if I can’t find the positive pole? 2015-12-12 11:52:09 Fibocom joins hands with Youshang and Samsung to enter the tablet market China’s largest M2M module supplier—-Shenzhen Fibocom Fibocom Wireless Inc. is currently teaming up with Samsung AP to enter the tablet market. This cooperation will make FIBOCOM a Samsung unboxing on 2012-12-21 19:36:06! Are Samsung Galaxy Buds wireless earphones durable? The Buds are out of battery, and I have to sigh that they are really high-tech! The above is my latest evaluation of this Samsung Galaxy Buds wireless headset. Overall, it is the best among the same type of headset! Among headphones with the same configuration, its price is really not expensive and the price-performance ratio is very high. There is no weak point in terms of appearance, configuration, performance, etc. I personally suggest that I am still waiting on the sideEthiopia Sugar Dear friends, hurry up and get started. 2019-05-25 18:55:06 My Samsung S5830 can’t autofocus, but my friend’s can? ? My friend and I bought a Samsung S5830 together. He could focus, but mine couldn’t. They are both the same model. Is there a software error? Please ask the experts to answer and help solve it later! ! ! 2012-08-03 00:14:43What should I do if my phone is flooded? What should I do if my Samsung mobile phone is damaged by water? Samsung Mobile Phone 2013-05-13 17:34:01 Can anyone please tell me how to make a Samsung i5700 radio driver? Please tell me which expert can make a Samsung i5700 radio driver. This is not a collection of radios. The model seems to be BCM43252011-03-16 13:49 :25 Can anyone please make a driver for the Samsung i5700 radio? Please tell me which expert can make a driver for the Samsung i5700 radio. It is not a network radio, but the model seems to be BCM43252011-03-16 13:52:24 Someone who has done MFC of Samsung products. It can be paid. We are debugging the MFC (video hard decoding) based on Samsung 4412, but the transplantation and debugging cannot show the error.If any hero has successfully debugged a similar product (210 or 4412), you can discuss it together. 2014-01-16 10:21:24 Acquisition of Samsung I9100 camera Acquisition of Samsung I9220 motherboard Acquisition of I9500 font 24-hour recycling electronic service phone Wind: 136-8259-1579 Shenzhen Hexion Electronics long-term purchase of Samsung N7100 camera purchase N7100Ethiopia Sugar ring purchase Samsung I9300 camera purchase I9300 ring purchase Samsung I9500 camera purchased I9500 Ring 2013-12-11 12:33:02 Samsung Exynos4210/4412 core memory flaw exposed Ethiopians Escort Multiple machines were affected We are no longer surprised that XDA masters found loopholes. However, this time, a user named alephzain also claimed that he had discovered a vulnerability on a variety of Samsung devices that could access all physical memory of the device. This potential side Ethiopians Escort has serious hidden dangers. Attackers can 2012-12-19 09:41:45Is anyone I have used Samsung’s flash chip, and the question is about Samsung’s K9F1G08U0A nand flash chip. The manual says that Unique ID can be used, but it does not explain how to use it in detail. In addition, you can see the OTP area in other Samsung nor flash chip manuals. You can save it. Unique2017-03-21 09:22:02 Are there any experts out there? Samsung tablet P5210 cannot start. Samsung tablet shuts down after watching a movie and then cannot start mining. I heard that I need to activate the battery, how to activate it, but it is urgent. 2014-08-22 15:47:31 Nowadays, wireless charging, Android, Samsung, Apple, what are the receivers used? How to distinguish the receivers of Android, Samsung, and Apple? What is the plan for DNW? Let’s discuss it. 2017-10-26 18:19:27 Can DNW only use Samsung’s ARM chips? Can DNW software only be used on Samsung’s ARM chips? 2019-08-05 22:52:59 Terry Gou rectified Samsung and decided that Foxconn would stop supplying panels to Samsung. Enterprises jointly deal with Korean companies such as Samsung and LG. When Foxconn acquired Sharp, Samsung also considered bidding. However, the strong Gou did not allow Samsung to obtain any valuable assets. Next year, Sharp will stop supplying panels to Samsung, and Samsung will have to find a way to acquire it. it ends with 2016-12-18 01:18:05 Recycling of Samsung chips at low prices, specializing in the acquisition of Samsung chips. Recycling of Samsung chips at low prices. Recycling of Samsung chips at low prices, specializing in the acquisition of Samsung chips. Shenzhen Diou specializes in electronic recycling and purchases IC electronic materials at low prices. Diou Zhaosheng*** (synchronized with WeChat), QQ: 1816233102/764029970 Email 2021-07-06 19:32:41 Purchase Samsung font at low price Purchase Samsung font at low price Shenzhen has long-term recycling of Samsung font and purchased Samsung font in large quantities. Shenzhen Diou has long-term purchase of Samsung fonts. Diou Zhaosheng *** QQ1816233102/879821252 email dealic@163.com. Dongguan recycles Samsung fonts, Chongqing 2021-02-23 17:54:12XPD318BP25 Samsung 25w charger protocol chip single c port supports Samsung 25w design supply -DC adapter, USB charging equipment and other fields. For more product manuals and application materials, please contact Shenzhen Fuman Micro’s representative Li Microelectronics. >>2023-05-29 10:09:46 Young people choose Samsung Galaxy C7 Pro for their good looks. Picture appreciation. Samsung Galaxy C7 Pro is a model specially provided by Samsung for the international market. It focuses on movies, music, photography, games, etc. With a youthful theme, both appearance and performance can meet the needs of young people. 2017-02-13 11:06:49
4262 The new Honor official website is officially launched and the application feels more youthful in December On the 22nd, HONOR brand released the new Ethiopia Sugar HONOR official website (HONOR.CN) was officially launched. This time the official website adopted a new design concept , It enhances the user’s sense of use and makes it more youthful. 2019-12-23 15:21:403562
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